Hi there! 👋
. . .
i wasn’t born a strategist. but i was raised like one.
while other kids watched disney, i was into travel and culture shows. my family moved around a lot, new cities, new schools, new people to figure out. i got good at adapting fast. i’d learn just enough of the local language, ride public transport to hear how people talked, and eavesdrop in restaurants (not to be nosy, just curious).
i didn’t always fit in. but i always paid attention. somewhere along the way, that turned into a skill, understanding what makes people tick.
since then, i’ve worked across cultures and categories, from launching electric vehicles for toyota to helping brands like visa and under armour at digitas. i’ve built insight frameworks, practiced pop culture engineering, and covered 80% of boston on foot (great city for overthinking). i still write on paper when i’m stuck. post-its when i’m not.
i believe in clarity, care, and asking the only question that matters: would a real person care? would i? if not, it’s not ready yet.
let’s get to know each other!