#tiktokmademebuyit
The setting: Consumerism has shape-shifted in so many ways. Today, TikTok is at the center of it all from #Tiktokmadmebuyit to #skintok, #booktok, and #foodtok, this app is changing the way consumers perceive and purchase products. The TikTok Consumerism Report deconstructs the namesake phenomenon and provides strategies various brands can adopt to navigate through TikTok.
Okay, but how is TikTok making “me” buy it?
A drumroll 🥁 for the highlights please!
What I did: Research + Topic Selection
The team: Samantha Johnson, Maggie Crawford